Why is it important?

Children’s Day is a day to celebrate the strengths and culture of our children. It’s a day to help our kids stand tall and feel connected and proud. It is also a day to acknowledge that Aboriginal and Torres Strait Islander children do not enjoy the same opportunities as most Australians. An Aboriginal or Torres Strait Islander child, for example, is over 10 times more likely to experience out of home care.


SNAICC is proud to led Australia’s national campaign Family Matters: Strong Communities. Strong Culture. Stronger Children , supported by a Strategic Alliance of over 150 Aboriginal and Torres Strait Islander and non-Indigenous organisations, leading academics and prominent educational institutions.

Family Matters aims to eliminate the over-representation of Aboriginal and Torres Strait Islander children in out-of-home care by 2040 and ensure Aboriginal and Torres Strait Islander children and young people grow up safe and cared for in family, community and culture.

We need a new approach. An approach that trusts Aboriginal people to deal with Aboriginal business, and that includes genuine collaboration and partnership, empowers communities and involves long-term government support across the country.

Learn more about the Family Matters Roadmap.